The Dialogue

Tête-à-Tête is a boutique lifestyle communications agency, crafting tailored solutions to reach and engage with new and existing customers. We combine unique strategies with cutting-edge methodology to help brands stand out from the crowd. Results-driven, we specialize in brand building, marketing strategies, public relations and multifaceted communications, fine-tuned for digital, traditional and social platforms.

Our campaigns span the fields of luxury and lifestyle, representing the region’s most exciting trendsetters, from renowned restaurants and jewelry houses to game-changing artists and interior designers. We deliver targeted messages, capturing the imaginations of the key influencers and consumers leading the conversation of today, and tomorrow.

With a wealth of industry expertise from across the sector, our team responds quickly to dynamic industry trends and consumer behavior. From technological developments to shifts in demographics and media consumption, we adapt early, to make sure our messages always have the high ground.

The Founder

Celina Aoun is a marketing specialist with a comprehensive background in PR and communications, across the luxury and mid-scale hospitality sectors, throughout the UAE and Lebanon.

A strategic thinker and operational planner, she previously helped launch DIFC’s Cipriani, Socialista Members Club, Novikov, Sass Café, 40 Kong Rooftop Bar and Em Sherif Downtown, among others. She also successfully rebranded Downtown Toko Downtown. Celina draws upon years of experience working at leading hospitality groups, to develop innovative, high-impact business strategies, leveraging a diverse network of contacts to optimize exposure and results.

Having seen first-hand how brands invested in inflated and uninspired marketing campaigns, she decided to create a platform of her own. Throwing out the blanket approach, she decided to launch a company that would deliver targeted, streamlined and dynamic strategies with creative flair and laser-sharp precision. Tête-à-Tête is the result of years of experience and passion, with thoughtful, high-value marketing at its heart.

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