Celina Aoun is a marketing specialist with a comprehensive background in PR and communications, across the luxury and mid-scale hospitality sectors, throughout the UAE and Lebanon.
A strategic thinker and operational planner, she previously helped launch DIFC’s Cipriani, Socialista Members Club, Novikov, Sass Café, 40 Kong Rooftop Bar and Em Sherif Downtown, among others. She also successfully rebranded Downtown Toko Downtown. Celina draws upon years of experience working at leading hospitality groups, to develop innovative, high-impact business strategies, leveraging a diverse network of contacts to optimize exposure and results.
Having seen first-hand how brands invested in inflated and uninspired marketing campaigns, she decided to create a platform of her own. Throwing out the blanket approach, she decided to launch a company that would deliver targeted, streamlined and dynamic strategies with creative flair and laser-sharp precision. Tête-à-Tête is the result of years of experience and passion, with thoughtful, high-value marketing at its heart.